We believe that the future of fashion is circular – it will be restorative and regenerative by design and the CM® belts we love never end up as waste.
As we continue to push boundaries and challenge the status quo we want to evolve from just reducing our impact to making a positive impact. We want to completely reimagine the fashion industry as we know it and move to a new circular economy.
The systems we rely on to make, sell and dispose of clothing are broken. Operated in an almost completely linear way, large amounts of non-renewable resources are continually extracted to produce the products we love, which largely end up going to landfill or incineration.
We need to change the system by moving towards circular fashion and eliminating the concept of waste, that's why we came up with our own, called the WORN PROJECT.