"IT TOOK ME TEN YEARS TO REINVENT THE BELT. TUCK IN YOUR SHIRT."
"I launch in JULY 2018 my ‘TEN YEARS OF BELTS’ collection with global social media campaign - #TUCKINYOURSHIRT
This digital campaign through Instagram asks belt lovers to show themselves wearing CM belts, tucked into their shirt with the campaign hashtag – #TuckInYourShirt
Using our loyal CM clients, I wanted to see how you wear yours. Being creative with your images, setting new tones for the thousands of photos linked to the hashtag. The very best submissions make it onto the #TUCKINYOURSHIRT gallery at www.christianmacleod.com"