Inspired by true events, happening right now, across the world, in culture today, through personalities, through relationships, through social media, through your work life, through our double lives. Everyone has #DUPLICITY; some may call it something else to hide the two-facedness, dishonesty, falseness, the art of doubleness, but make no mistake if you are part of today's world you are surrounded by #DUPLICITY. If you're reading this, watching this, thinking that's not me, then I'm the guy to tell you different, I'm the guy that is going to explain it to you, through a belt.
Over the next 12 months, I want to stir up debate, talking to people, interviewing people and hearing stories about their state of being double. It is going to be a message to us all at a time where #DUPLICITY is at its highest with fear to show the real us behind the filters.
This campaign will generate honesty, meaning, chemistry and true identity with a great look inward of who we are and who we want to be. I have been living the creative life, observing and finding inspiration for this belt collection in the world. I am now taking a risk and listening to an inner voice. I want to translate today's feelings and truth into a belt so I can transmit that same feeling.
It's time to put ourselves on the line. I called this collection #DUPLICITY because it is a long look backward and a deep look inward into everything I am, and how those things connect to where I have come from, who I am now and who I hope to become. It's how it feels when I am designing, when I see you in my belt, when you see me. It's wanting to be more present, more soulful, and more humble. It's the way sometimes moments in our lives change things forever.
Ten years ago, I couldn't have designed this campaign. Ten years ago, everything was about forward movement. About taking risks. About trying new things. I didn't look behind me. I didn't care about what was behind me. I cared only about what lay ahead. Now I'm older. I've designed more belts. I've designed more campaigns. I'm still doing new things, taking creative risks. I have space within myself to look back, to see where I was, to appreciate what I am still learning and to reflect on the beliefs and values I am bringing with me as I move into the future.
What I understand now is that there isn't just one thing I am. There isn't just one thing I want to become. Every time I design a belt, I always want it to tell a new story. I want to explore different aspects from the last. I want to explore different parts of myself. What you see in my belts may not be what you would expect from me, and it may not even be what I ever expected to create myself. But when you see it, feel it, try it on, you'll get it, just like when I see it, feel it, try it on, I got it.
That's what happens when you forget about labels and look into yourself and make something you love. That was something I had to learn. I want you to see me, just like I want to see you. The other side of me, the other side of you, the other side of us.
#DUPILCITY LAUNCH DATE - THURSDAY 03 JANUARY 2019 - 9AM GMT