Due to popular demand, I have committed to start a series of behind-the-scenes into how I run things at CM®, giving you a look backstage; full transparency with all the secrets under my belt.
From the beginning, starting CM® at 16 years old, I'll give you some of the secrets from this rollercoaster ride that I’ve been on the last 14 years. The topics I will cover in the [CM®ING SOON] series are in random order, for a few reasons; first is to show you and make you feel the truth about business; it’s random, it’s back, it’s forward, it’s up, it’s down, nothing and I mean nothing is in a straight line, EVER.
Secondly, when I was building my brand I was playing a game with you, a guessing game. I would plaster my CM® trademark literally everywhere, to cars, to social media, to publications, to billboards; without stating or telling anyone what the CM® trademark represented. If you knew me, or owned one of my belts you would know the CM® stood for Christian MacLeod. But, if you were new fresh eyes to me and it was your first time seeing my trademark, every time you would see the CM® pop up, it would annoy you, just like when that song comes on the radio, you love it, but you don’t know who sings it.
So you ask people, you research and eventually you find out. But now you’re never going to forget CM®. And here we are 14 years later…